Q&A with Joann Butler, Founder and President of Consultancy Media
Posted by cinema HYPE at 4/14/2010 10:41:00 AMQuestions by: Christy Quickstad
Consultancy Media is a creative services company that understands their client’s expectations and exceeds them. From conceptualizing multi-media strategies to executing productions of all forms, and cultivating exceptional media placements for brands and their messages on desired outlets.
Founder, Joann Butler is an awarding-winning lifestyle journalist and video producer who has been creating multi-media content for a diverse clientele for more than fifteen years. The world’s most recognized names have relied on Butler to lead media and marketing strategies for their brands. Her long- standing relationships with multi-media outlets and editorial experts garner results for her clients.
As a Lifestyle Editor and Reporter, Butler has traveled the world, covering red carpets, fashion runways, political conventions, and breaking news. She has interviewed everyone from President Bill Clinton and Princess Diana to Elton John and Sir Paul McCartney and has directed a long list of notable journalists, including the late Dr. Hunter S. Thompson, who called her, "one of his favorite editors."
Consultancy Media is a creative services company that understands their client’s expectations and exceeds them. From conceptualizing multi-media strategies to executing productions of all forms, and cultivating exceptional media placements for brands and their messages on desired outlets.
Founder, Joann Butler is an awarding-winning lifestyle journalist and video producer who has been creating multi-media content for a diverse clientele for more than fifteen years. The world’s most recognized names have relied on Butler to lead media and marketing strategies for their brands. Her long- standing relationships with multi-media outlets and editorial experts garner results for her clients.
As a Lifestyle Editor and Reporter, Butler has traveled the world, covering red carpets, fashion runways, political conventions, and breaking news. She has interviewed everyone from President Bill Clinton and Princess Diana to Elton John and Sir Paul McCartney and has directed a long list of notable journalists, including the late Dr. Hunter S. Thompson, who called her, "one of his favorite editors."
Bio from website, to see more visit
Q:How did you get involved in the media/publicity industry?
A:I interned at a television station while in college, I worked in nearly ever department from PR to public affairs, and then ended up in the newsroom. From there I went to the other side--corporate media and broadcast PR.
Q:How are red carpet events used to generate movie publicity?
A:Everyone loves to interview and report on celebrities..so when movie companies promote a new movie, media outlets want to report on it.
It's a two-way street, the media gets to talk to celebrities and broadcast or print the content which is great for their viewership and readership, and the movie companies get great publicity for their films.
Q:What kind of questions do you ask actors and directors about the movie?
A:Usually ask them how they got involved with them film, what the experience was like, how they relate to the characters they play etc..
If we're covering a movie premiere for a client, we are simply functioning as the movie companies "house crew" which means we're hired by the publicity department to cover the event, as a media outlet would, then make footage available to those outlets that were unable to attend the premiere on their own.
Q:What type of content do you include in the VNRs for your clients?
A:A well produced content package for a movie premiere would include
ALL of the celebs that walked the red carpet, interviews with all of them and obviously the stars and key players of the fim, whether it be a Director or writer of interest, along with the movie trailor.
Q:How do you distribute and control the audience who view the VNRs you produce?
A:We create very specific distribution strategies, plans and methods depending on our clients needs.
Each is different, and each affects the way in which it's produced.
Q:Who was your favorite red carpet interview with and why?
A:Hmmmm that's a difficult one. I think Alec Baldwin, about 20 years ago when -I had my first job. After I got a wonderful interview with him on a crazy and crowded red carpet. My videographer informed me that he had no audio.
By this time, alec was way down the line, and about to head inside (to the Tony Awards) after shouting his name several times (alongside everyone else that had yet to interview him) He walked all the way back to us and graciously let us do it all over again! I never forget that story and tell it often.
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