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Back-up Plan


by: Elissa Goldberg

After dating for a long time, Zoe (played by Jennifer Lopez) hasn’t found the right man who she wants to marry nor have children with. She is strong-minded to become a mother and makes a plan to have a child on her own.

From the Publicity side of the movie, the CBS Films website is great. There is a lot of fun and exciting tabs on the site that really help you want to go see the movie. The tabs include: games, gallery, about the film, downloads, Hudson Mutts and downloads. The partners tab promotes different companies such as, Motherhood Maternity clothing store, Arden B., and the Humane Society of the United States. Having this tab on the movie’s website is a good way to publicize what brands that are occurring in this movie. Facebook has a fan page which will lead you back to the CBS website. There is this game on Facebook called Love Shot, which lets you unlock clips from the movie. This game is certainly a good way to promote the movie because viewers will be seeing clips and hoping to want to go see it in theaters. Finally twitter has a page where you can follow the movie and write reviews. This movie is Due in theaters April 23. Click here to see the trailer for more!

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