For weeks, the movie “Hot Tub Time Machine” has been filling up the commercials. Why? Great question. Not only does this movie look terrible, but the jokes that are supposed to draw you into the theatres are not funny. The plot is of four friends using a hot tub and it miraculously taking them back to the 1980’s. Throw an over-the hill John Cusack, and some D list celebrities and this is the movie you get. http://hottubtimemachinemovie.com/
The commercials have been frequent, and on nearly every channel you can watch. You could not escape seeing at least two commercials every hour that you watch TV. This movie was hyped up quite a bit and I am curious as to why. The website is quite clever with a hot tub temperature gauge as the loading icon and a hot tub bubbling the whole time as well as quotes from the movie. MGM is putting very heavy emphasis on spreading this movie around by word of mouth which is the way recent popular movies like the Hangover were promoted. The trailer was released on the Internet and to blogs. The release to the Internet creates buzz and in term stirs interest up. The buzz through Twitter and Facebook were through the roof according to MGM’s marketing team. http://mashable.com/2010/01/22/hot-tub-time-machine/ . Personally, I am not buying into the hype.
As Daniel Kimmel from the New England Movies Weekly said,
0 comments:
Post a Comment