cinema HYPE

By: Joanna Grillo

To be honest I was going to start this blog off all about how the casting to the film Valentine’s Day probably far exceeds the actual plot. Then I checked out the website. I found the true star on the Newline Cinema/Warner Brothers back lot is actually the folks running the website.

I know we live in an application filled world but a movie site that connects you to a google maps app to locate the best makeout spots in your zip code. Who would have seen that coming?

There is a page with all of the sweepstakes related to the movie you can enter- 29 of them in case you were wondering. There are also Facebook applications and sound track samples with four options for places to purchase the music from.

The cross promotion on this movie nearly has my head exploding. Surprise surprise two of the songs on the sound track are by one of the stars, Taylor Swift?

Maybe social networking is more your thing. They have a Youtube channel where people can post videos talking about their best and worst Valentine’s Day presents. Upload your video and use their tag in order to be featured in the top 100 best and worst Valentine’s Day presents. Meaning you will be featured on the movies site.

Incase none of those videos inspire you feel free to head back to the home page and click on “partners”. Partners is code for products you will see being placed in the movie. Yes boyfriends of the world, if being dragged to a romantic comedy wasn’t enough for you feel free to have Ashton Kutcher tell you the best place to get flowers.

So whether you watch to check out the chemistry between Taylor Squared on screen, have been dragged to the movies or just like romantic comedies enjoy yourself.